Archive for the ‘Student Interaction’ Category

Changing Trends , Curriculum should be in Sync for B School Syllabus

1.  Global Prospective

Today’s globalization demands dynamic approach  for the organization to sustain in the competitive environment. B Schools should take into consideration implications of globalization, cross cultural aspects of business strategy while defining teaching methodology , case study learning approach.

2.  Classroom Lectures 

Most of the things to learn are moving outside classrooms and classroom based lectures are becoming bit obsolete . Industry is adopting interactive  workshop based approach to enhance learning of the students. B Schools should certainly consider workshop oriented classroom training. Workshop approach helps to understand concepts easily and improves analytical ability of the students.

ePravesh.com Advantages for Institutes,Schools,Colleges, Universities

ePravesh.com Advantages for Institutes,Schools,Colleges, Universities

3.  Changing Business Environment

Business environment is dynamic and with technological enhancements , organizations might not able to identify new competition coming for them in the future so organizations need to be alert all the time to tackle business challenges and keep refining business models. B Schools should take into consideration important aspects of it and invite business people for student interactions, guest lectures, knowledge sharing sessions. Practical knowledge of business would certainly help compared to text book knowledge.

4. Learning for Entrepreneurship

Most of the B Schools are equipped with contents of academic suitable to prepare future managers of the blue chip company. Most of the case studies taught are aligned with multinational organizations. Entrepreneurship is only taught as elective subject and is not considered on par subject with other topics. B Schools should invite entrepreneurs to provide practical aspects of business knowledge for the students.

Most of the top B Schools including Stanford, Harward have specialized curriculum for entrepreneurship and Indian B schools should adopt some of the best practices

5.  Development of Leadership Qualities

 Business schools are meant to refine,improve leadership qualities of the candidates. In order to improve leadership qualities instead of using text book case study approach, real life case studies can be discussed . There are some of the institutes who asks their students to work in NGO for certain period of time to understand business, interpersonal skill, leadership. Working in such organization helps students to get holistic view of the situation and such learning can be implemented in the business environment.

 

6.  Digital Learning

Digital learning is the new era where knowledge sessions can be digitized and shown to the students. Interactive, animated contents enhances learning experience and improves knowledge grasping power of the students. Advance B Schools must understand technological aspect and start working towards making B school truly techno savy with digital contents.

Future of Educational Brand Building

Indian education sector is opening up new avenues as we move on. Multiple opportunities, many competitors coming in this segment. Question arises about building brand and communicating with students, attracting talented students to relevant course of their choice.

We tried to analyze current budgets of the institute and how scenario is going to change

Medium Existing Way New Way
News Paper Advertisement Educational institutes allocates lot of budget to print media based advertisement Target youth of India is moving towards internet, news paper based advertisement is going to get less attention in the future.
Seminar, Road Show Institutes conduct seminars in 5 star hotels, seminar halls. Conversion rate is low and student acquisition cost is high in this case. Institutes will start conducting online webinars, online discussions. It will be the way to interact with students
Franchise Management Institutes have multiple franchises, training centers to sell application forms. But tracking mechanism, conversion rate of students is missing. Institutes do not get clear picture of pre admission, admission process. Centralized way to track student interaction, student interest, no leakage of revenue in terms of application forms fee. Better student acquisition and huge cost savings.
Customer Centric Approach Student as customer approach is missing in the current context. Delay, misplacement is application form creates confusion among students Institutes would be customer centric. Usage of technology would be high. Prospective students would get better service.

Advantages for the institute of interaction with Alumni, Prospective students

Alumni and prospective students are important catalyst for brand building of any institute. Take example of Harward Business School , MIT USA, their alumni network is very strong. In case of fund raising, event management such strong alumni group always come together to help institute. Word of mouth publicity from alumni group is also make prospective students appealing about institute.

Currently in case of Indian context, very few institutes have such strong alumni network, usage of technology from such conversation is missing. After passing out, institute fails to keep in touch with alumni due to lack of proper channel, mechanism of interaction. ePravesh has built in feature to bridge such gap and it would provide innovative way to interact with alumni group.

Prospective students require information about various aspects like Alumni, campus infrastructure, placement, faculty, fees, admission process etc. Institute should provide multiple channels for the prospective students to have interaction with current students, admission committee and alumni group. Such interaction would help prospective students to clarify their queries and it would help them in making decision about applying to the institute.

Usage of Social media, networks, email, sms, live chat are some of the features of ePravesh which can help institute to improve interaction with the prospective students.