Archive for the ‘Education Franchising’ Category
Education franchise opportunities are on the rise in India. Many educational institutions related to schools, pre schools, finishing schools, MBA institutes, Coaching classes , niche training institutes are expanding their presence in multiple cities of India. Managing student registration, franchise communication, student communication, franchise level marketing are some of the key areas where technology can certainly improve overall administrative tasks for the Education Institution
Most of the times there is lack of defined process about total number of enrollments/registrations for the franchise level courses of the institute. Most of the times institute had to rely on the communication from the franchise about total strength of the batch for their program. There is also delay involved in such communications. Due to lack of centralized information of the all the students institute might miss some of the key analytics data related to students. Sometimes franchises do not provide accurate information of student registration to the institute. This could result in the loss of revenue due to information mismatch.
For regional/local level marketing ,institutes rely on marketing activities defined by the franchises. There could be lack of standardization of marketing and brand promotion activities across the franchises.
Technology can make life easier for the institute as well as franchise. Centralized online registration system can help institute to know status of each course running at each franchise. It will also help in getting analytics of the registration including student profiles, Male Female Ratio, regionwise enrollment ratios etc. This data would certainly help them to understand marketing and brand dynamics of their institute. Based on such analytics , institute can be able to take decisions about their marketing spending.
Centralized Online Registration would also help to reduce data inaccuracy and would enhance revenue recognition process for the institute from various franchises. Even some of the administrative things like students, parents communication, updating about institute happening can be communicated using technology to all the students and parents of all franchise in centralized manner.
India’s ever growing middle class, upper middle class people looking for various education options. There is surge in demand for the educational courses, new institutes for new courses. Right from pre schools to coaching institutes, higher education institute, vocational courses every one is in the mode of expansion.
This has certainly given options for new entrepreneurs, business people to have franchise of the education institute. Education institutes are trying to expand in tier 2, tier 3 cities and rural India. So in this way institutes are trying to reach out to prospective students instead of students need to come to big city for the education. This is definitely encouraging trend. Now students will find it easier to approach their institute.
Education Franchising is popular in the sections of Pre School, Nursery Schools, Private coaching institutes related to MBA Entrance, IIT Entrance etc. There is also new trend of franchising related to very specialized courses related bio tech, graphics, animation is also getting lot of interest.
This trend is certainly going to create positive impact on jobs creation across all levels in the education sector. With franchise base expansion of the institutes across rural market, tier 2/3 cities, local community with be able to get jobs and it will have positive effects on economic growth of the India.
ePravesh provide innovative mechanism to manage administration of the franchise network under central control. This leads to various advantages like better control, decrease in revenue leakage , better administration, accurate and centralize information.