Counselling is an inseparable part of the admission process. You can not commit a great admission strategy unless and until you have the counselling process sorted.
We are all fighting against a severe outbreak, COVID-19, with social distancing and a complete lockdown. So, now the question is, how are you going to conduct the counselling sessions?
Traditionally, the aspiring students would visit the institute and see a counsellor who would then address them with all the ins and outs of the course they wish to join. The lockdown situation has become a pain in the neck!
Why not embrace the most essential invention by humans, the technology!
Graham Bell’s invention connected us with a voice transmission back then, and with the progressing technology we now can talk, see and feel connected with each other, through video conferencing.
Hosting online webinars or one on one counselling sessions using free tools like Google Hangout, Zoom, Skype can really be helpful and surely would add a boost to the admission strategy.
The counsellor may not be able to meet the student personally but he can schedule a virtual meeting to resolve admission related queries, in minutes. This would surely add a personalized touch to the process and make it better, to an extent.
In addition to that, Virtual webinars can also be useful to address the prospective students. The counsellors can opt out of any virtual platform like Google Hangouts or Zoom and conduct live interactive webinar sessions.
If live sessions are not feasible or helpful to match the expectations of the students then, we can also record these live sessions and post these videos on channels like YouTube. These posted videos can also be used for further promotional activities.