5 ways to Increase College Admissions with inbound Marketing
With more than 10,000 higher educational institutes in India, it has become essential to attract potential students to your institute with new cost effective avenues. Here are 5 simple ways to attract students to your college.
1.Simplified Admission Process : Admission Process is important touch point for the prospective students. Simplified process helps them to build good perception of the institute. Online Admission Process eases entry point for the
students. Online Admission process should be executed in such a way that it continuously sends alerts about
admissions, merit list, wait list, cutoff criteria , entrance exam dates via email and sms. Improved digital communication can help to attract more students.
2.Alumni Connect : Most of the educational institutes fail to connect alumni with prospective students. Institute can have brand ambassador level alumni group which can communicate with prospective students.Institute can have discussion forum or focused group on linkedin / Facebook. Such group can be joined by prospective students to resolve their queries. Alumni Connect Groups can be moderated by existing students as well as Alumni.
3.Google Hangout: Google has introduced this feature for teleconference type discussions, this is best way to connect with prospective students. Admission team can arrange google hangout with the students. Such direct communication can help to resolve queries in quick time.
4.Articles/ Success Story Sharing : Existing students and alumna like to share their success stories with the world. Why not provide such students platform or opportunity to share their success in the form of short video or text or photograph.All such success stories can be added on youtube channel of the institute. In case of Animation or Training institute, existing students can share their internship or live project experience with the world. If you are running the school then all the success of your school in Inter sports competitions, district level competitions, success in the Olympiad exams can be shared.
5.Competitions : Institutes usually conducts various competitions like drawing, B Plan, debate. Institutes can capture it in the form of video and it can be shared online. Competition helps to build the institute brand. Competitions should be arranged according to your target audience. If you are running training institute and your target students are undergraduate students then relevant competitions can be arranged at the college campus or one or more events of the college can be sponsored to build brand of your institute.
Summary of above 5 points is simple, you need to create more contents of your institute to be shared with external world to attract more students. Today’s students are techno savy, you need to share contents using technology to reachout to the students and simplify admission process to attract more number of students for your institute.
Prof. Parag Tamahankar
Asst. Professor at Department of Computer Science, Abasaheb Garware College, Pune
“ We have been using ePravesh services from the last3-4 years. Each time we have received professional assistance and support from ePravesh. Our students are also happy for the simple admission process. Thanks for the help, I would recommend it to others for admission process automation and simplification”