5 Digital Marketing techniques to revolutionize the way you market your educational institute https://www.blog.epravesh.com Introduction of Onscreen Marking , Online Exams, Digital Admission and Fee Collection System Education Technology Trends Thu, 17 Oct 2019 11:17:21 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 https://i2.wp.com/www.blog.epravesh.com/wp-content/uploads/2016/10/cropped-ePraveshLogo-Copy-2.png?fit=32%2C32&ssl=1 5 Digital Marketing techniques to revolutionize the way you market your educational institute https://www.blog.epravesh.com 32 32 81104013 5 Digital Marketing techniques to revolutionize the way you market your educational institute https://www.blog.epravesh.com/5-digital-marketing-techniques-educational-institute/ Wed, 16 Oct 2019 14:32:09 +0000 https://www.blog.epravesh.com/?p=6611 Introduction to Digital Marketing We are all breathing in the 21st century, things are moving..

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Introduction to Digital Marketing

We are all breathing in the 21st century, things are moving digitally and technology is heading with lightning-fast pace. Each and everything is brewing the growth potion through the cup of technology and growing globally. 

 

Brand building, Advertising, and Marketing are the three pillars, that a brand stands its ground on. If you fail in either of them, there are high chances of you collapsing as a brand. 

 

Digital Marketing, a revolutionary change in the arena of marketing that changed the way you can market your product/service, drastically. 

 

India started embracing Digital Marketing from 1998. Google was also introduced the same year and hence the year is noted as a Golden year in the history of Digital Marketing. 

 

Today when we look back, it’s very astonishing to see how this Digital aura has flourished around us. It has refined the marketing constraints and highly affected the output values that the conventional marketing tactics used to bring in. 

What is Digital Marketing?

Digital marketing, also referred as Internet Marketing.

 

An amazing technique that helps bridge the gap between consumers and services, efficiently.

 

On the contrary to the primitive marketing techniques, here we focus more on inbound strategies.

 

Inbound refers to inviting the targeted audience that is a group of would-be consumers to our Digital Channels such as Website,  Social Media Channels or simply invoking them to reach out to us through the shared point of contact.

 

Simply, Digital Marketing is the technique that efficiently utilizes digital mediums such as websites, social media platforms and web to market your service or product. 

Is Digital Marketing effective for Educational Institute?

The education industry, an immortal giant in the service industry that will never go off the trend; till the time people believe in earning wisdom. 

 

As the survey conducted in January 2019 says, India has around 900 universities and 40000 educational institutes. India produces over 30 lac graduates every passing year.

 

The numbers spell off the magnitude of the education industry, clearly !!!

 

Now, let’s figure where do you stand in the crowd of institutes.

 

There are three simple thumb rules to identify your position in the market;

 

Which region/city your university/institute belongs to?

This geographical factor helps you pull a lot of public as it is very much important for the students while making a decision about their admission.

 

Accessibility to life things, industries opportuning future perspectives; these are some geographical facts that act as a magnet to attract students towards your region.

 

 

What differentiates you from your competitors?

Well, every institute teaches that “ Earth is round in shape”, what makes you stand out?

 

Bottom line, have your Unique Selling Point defined that differentiates you from your competitors.

 

 

How well did you position your brand?

Your educational institute could be well-known to the population around the city you serve from. In the other case, let’s consider that your institute might have influenced the district you belong to. 

 

But, how about the state? 

 

What about the rest of the country?

 

Have you positioned your institute as a brand that everyone knows and talks about?

 

Yes, it is important to create awareness and spread word in order to experience the boomerang when you seek a great number of admission for your educational institute. 

 

How Digital Marketing Strategy will work for your Educational Institute?

Well, we have just been through three thumb rules to rectify your position in the sector. 

In line with the same facts, here’s how we can attract more students towards the university or educational institute.

Geographic Parameters

A region has a lot to deal with when a student decides to shift from his/her hometown for the sake of an admission.

 

A student thinks with a future perspective, whether he/she would be able to fit in the culture, would he/she be in close proximity to the industry where he/she can expect to get placed and so on. 

 

To account and convey these surreal facts about your region/city, Digital Media is the most prominent medium in terms of reach and awareness. 

Beat the competition

There are chances that your competitors are using Digital Media to divert the flow of admission towards their institute or probably they might not!

 

In both cases, it is a win-win situation for you and your educational institute.

 

How? Let’s get there….

 

Case 1: If your competitors are using Digital Marketing Strategies, you can build a stronger one than theirs and pull the trigger of flow towards your institute. 

 

Case 2: If your competitors are lagging and not using Digital Marketing as a weapon to accelerate; you should switch the gears and pace up to succeed in the run. 

Brand Positioning

What is a brand?

It’s an image, an impression that shows up to people’s minds when they think of a certain product or service. 

How to make people think of your brand?

 

Keep them posted regularly, it’s that simple !!!

What to post?

What do you do for them?

What are you planning to do to improve your services?

Relate the things with some interesting facts.

 

Next, how to reach them every time?

 

Digital Media, the one key to all your What’s and How’s !!!

Digital Marketing vs Traditional Marketing

Traditional Marketing vs Digital Marketing

Welcome to the masterclass!!!

 

Digital Marketing is sailing high with the flow nowadays, but we can’t just ignore the pros that Traditional Marketing has been offering us for years now.

 

Digitalization was not so cool then when Traditional Marketing had our back and helped us meet the desires in terms of reach, conversions and reputation management.

 

Well, rather than taking this as a debate, let’s hear out to the potential points that both of them contribute to making an educational institute successful.

 

Digital Marketing: Hey Folks, hope you all are enjoying the digital freedom!!!

 

 Proud to be a part of this process and I hope I am doing enough to benefit you all. 

 

Traditional Marketing: Ahhhuhh..(Coughs)…Hey Friends, How are you all? 

 

You all seem caught up with technology. 

 

I hope you all remember this old friend. 

 

Well, I understand the pace of time has changed the means of marketing, but as we all know

 “Old is Gold” !!!

 

Digital Marketing: Hey Oldie, did you take your potion for up-gradation? 

 

You do not seem to be in the pink of health. 

 

Traditional Marketing: No lad, I am good. Keep the potion to you, you might need it.

 

The things that start off faster, need not maintain the pace throughout. Fair chances, you might be out of trend soon!!!

 

Digital Marketing: Hey! Why so nasty? 

 

Man, I have huge respect for what you have done to bring the industry this par. I am standing my ground on the basics that you have defined.

 

Traditional Marketing: Really? I would never loot people in the name of promotions and marketing.

 

I would never ask for excess budget once settled and locked for a time-frame. 

You seem to be limitless and greedy when it comes to spending budgets over marketing.

 

Digital Marketing: Hey it’s not the truth!!!

 

I run on the strategies and I never leave the path once chosen. 

 

I target the right people, with the right interest and yes I demand more budget but only in favour of the marketer.

 

If I can see the people being attracted to the advert I am doing, it’s my duty to stand still the buyer’s interest is alive. 

 

Traditional Marketing:  Well, then what do you think I do? 

 

I stand still unless the time-frame assigned ends. And during the stipulated time, I make the advert reach thousands or lacs of people.

 

Digital Marketing: Well, can you tell how many of those thousands and lakhs are prime buyers or would-be customers of the advertiser that you are standing up for? 

 

Do you have any measures or records in place?

 

Traditional Marketing: Huh…what do I need to do with that?

 

My job is to advertise and spread brand awareness. I shouldn’t be concerned about who buys the service and how many conversions happened.

 

Digital Marketing: My friend, this is what I call up-gradation !!!

 

See, I stand the advert that I have been paid for. But, alongside I keep track of all the things such as likes, comments, dislikes, shares, conversions, etc.

 

And the main part is, I have a road map defined in place that helps me to reach the right people, who would actually be interested in buying the product or service that I am marketing. 

 

Traditional Marketing: Well, that is fine. But when I rank an advert, the coverage is broadened and the people tend to interest in the service or product that I market. 

 

With some of my channels, I step into their homes and excite them to buy the service that I introduce.

 

Digital Marketing: Again there is an up-gradation man!!!

 

I have introduced the marketer with a strategy called Inbound Marketing; wherein I intend to reach out to people and invite them to visit the marketer’s profile and check out the additional information about the product/service.

 

This way, it is easier to make the buyer’s comfortable and help them understand what the marketer intends to sell. 

 

I just try to value the prospect buyers by understanding their interest, showing them the right product/service that compliments their interest.  

They like it that way!!!

 

Traditional Marketing: Hmmm…well this sounds great. But, I am definitely not crunching the pockets of the marketers. I charge them with a right cost at once and I do the job for the selected time. 

 

Digital Marketing: Friend you are going to the same lane again. 

 

Okay, let me explain it to you. Clearly, I never cost the marketer too much. I try to execute the campaign under the budget offered and I utilize the budget efficiently for the right targeted audience.

 

I help the marketer with the interests of people so that he/she can create a roadmap. 

 

Apart from this I also offer the freedom to target people depending upon the region, gender, profession, qualification and so on.

 

This way the marketer saves a lot of cost with optimum expenditure, irrespective of blind targeting.

 

Traditional Marketing: You seem to be embracing the strategies so well. I am impressed !!!

 

Digital Marketing: Well, I have learned this from you only big brother. You initiated and framed a skeleton to market, I am just following your footprints and improvising.

 

Traditional Marketing: Let’s help the world to market with strategies and to buy with the interest. 

 

Digital Marketing: Cheers!!!

What Digital Marketing Strategies to be used for marketing your Educational Institute?

Well, we have just seen the two dimensions of marketing. 

 

Now, we are going to explore the Digital means of marketing with a palate full of channels to exploit the right interests.

 

Let’s begin !!!

SEO - Search Engine Optimization

Search Engine Optimization

Well, Search Engine Optimization is the most promising channel that Digital Marketing offers.

 

It’s just like the Mango tree that you decide to plant in your yard. Once sowed and nurtured, you can embrace the sweet, pulpy and juicy treat all over your lifetime.

 

SEO is just the same job to do!

 

You need to sow the seeds that are the keywords.

 

You need to water the plant regularly that is you need to keep an eye on the keywords that you have opted for and make the modifications whereas needed. 

 

You need to feed fertilizers on the peaks, having known that the plant needs it; that is you need to make the necessary changes on your website and generate backlinks that help your SEO nurture well.

 

You need to monitor & protect the plant from inhuman activities; that is, you need to monitor your SEO chart, you need to keep an eye on the competition and their moves to take you down from your rank.

 

After a worthwhile gardening routine, you can embrace the delicious mangos from your garden; that is, after spending a worth time on analysis and adaptations to rank yourself high in the run, you can enjoy the leads flowing in your favour. 

 

Philosophy is fun but now let’s touch the ground to map a perfect SEO strategy for your educational institute. 

What is SEO?

Search Engine Optimization is a technique that attempts to improve Google Search Rankings. 

 

Google displays links to a particular website that voices a service/product category that it considers most relevant and authoritative to the search term typed by the user.

 

In other words, SEO is a set of changes that are suggested to be done to your website in order to make it more attractive and search engine friendly. So, Google can display a link to your site when a user searches for relevant service/product.

 

The ultimate goal to do SEO is attaining higher rankings in Google Searches.

 

What are the types of SEO?

There are namely two types in which SEO can be divided.

 

On-Page SEO: This is all about the changes that occur on your own website in terms of links, content, images, HTML and overall structure.

 

Links: Internal linking on your website plays a vital role when you aim to dominate the web. 

 

You need to have a solid proportion of internal linking in place if you wish to enhance the rate of engagements for your visitors.

 

Apart from this, make sure the links are not misleading or confusing the user. This can downgrade the quality of the links 

 

Content: Content is immortal!

 

Tomorrow you might not be there to see what the content you produced did for you, but your content will always stay, it’s immortal.

 

Content is just a hardcover to the book, it has many chapters such as Textual Content, Graphic Content, Video Content, etc. 

 

You just have to be sure that the content you produce is of great value and superior quality. It’ s the prime weapon in the web arena to win the interest of your viewers. 

 

HTML: HTML is a part of coding though, but it has got some legs into On-page SEO.

 

You need to make a few changes in the HTML tags for your website subject to the keywords that represent your service/product. These changes can help you dominate the Search Engine Result Pages with high margins. 

 

Structure of your website: The website is just like the face of your business. It has to be attractive and magnetic so that it can pull the interest of users searching for relevant services/products.

 

While doing On-Page SEO, website changes are a must do the thing that one should take care of. Not only the look and feel but also the technical components demand attention. 

 

You have to make sure that your portal is attractive and lightning-fast if you wish to retain the interest of your users till the conversions. 

 

Off-Page SEO: This is all about the changes that occur off your website, which refers to external sources that point towards your website through backlinks.

 

There are a lot more factors like the campaigns that you execute to outreach the audience, creating shareable content, writing guest posts and many more. 

 

Creating Backlinks to your site: A backlink acts just like an anchor tied on the boat. It can pull the things along and get them on the boat. 

Backlinks work in the same fashion. They hyperlink a text and when a user attempts to click on the hyperlink, it drives the user to the site that has planted the backlink.

 

Guest Posting: You need to be sure about your niche when attempting for Guest Posting. It’s the most generic way to earn an entitlement for making a guest post on a site that has great value and good ranking in Google searches. 

 

Suppose, as we are talking about the educational niche, you should opt for a website or portal that has a potential reach and complement your niche. 

 

You can request for a guest post and add up some backlinks in the post that can drive the interested users to your web portal. 

 

Social Bookmarking: Social Bookmarking is an elegant inbound marketing strategy that helps to create a buzz around, about the product/service that you are willing to offer.

 

There are numerous Social bookmarking sites who allow you to register and do the talking. 

 

When some user searches for something that falls under your niche, your stuff would be suggested and this is the doorway to bridge the user directly with your web portal. 

SEM - Search Engine Marketing & PPC - Pay Per Click

Search Engine Marketing

What is SEM?

We have just seen the organic side of the coin; now, it’s time to unfold the inorganic that is paid side of it. Search Engine Marketing is nothing but SEO, just that it’s a paid version of SEO.

 

 

Search engine

marketing, or SEM, is one of the most effective ways to grow your organization

in this highly competitive marketplace.

Within this competitive run under one nutshell, it’s never enough to be fast; you have to faster and smarter than millions who are trying to break it and exploit the outcome.

In other words, Search Engine Marketing just helps us engage the boost to our efforts that we are pushing to rank top in the Google Search Result Pages.

Basically, Search Engine Optimization is something that one is rewarded with for the most relevant and engaging content.

Wherein, Search Engine Marketing helps to achieve the top rankings, even above the organic that is SEO search results. Because one has to pay Google for putting them above all.

 

This billing is probably done per click or impression that tends to encounter on the link presented in the top searches.

How does SEM work?

Before I answer this, let’s have a deep discussion around the basis of it.

There are millions of niche out there, then how Google must be figuring out the appropriate things for every niche?

 

Well, here comes the Keyword into action!

What is a Keyword?

The keyword could be any set of words or a query that a user keys into the search engine when he/she wants to gain information about some product/service.

In other words, keywords are the words used by the user while searching for any product/service on the search engine.

How it actually works?

Keywords, a prime weapon in the world of Search Engine Marketing.  These keywords work as a boomerang for a product vendor or service provider who wishes to advertise his/her product/service.

The Search Engine empowers both, the buyer and seller with equal set of authorities.

 

On one side, the buyer can type in the queries that express the product/service he/she has been looking for. In return, Search engine manages to retrieve the most relevant and helpful content links that can help the buyer in the most prominent way.

On the other side, it empowers the seller with capabilities to target the potential buyers with the right ideology that is nothing but a set of keywords, that a buyer can use while typing in the query to search a particular product/service.

The seller has to bid on these keywords and has to pay the Search Engine per click or per impression on the link/image/video result displayed on the search result pages.

Bidding takes place for each and every keyword that is being searched for a particular niche. To beat the competition, the best bid has to be made.

 

The one from a particular niche, who bids for the right keywords with the prominent amount, gets the top rank in the search results. 

Content Marketing

Content Marketing

What is content?

A story, being told with simple words and a smooth storyline.

An informative conversation between two or more people that voices out some sense.

Content is anything that is used to express an event, an incident through any possible medium such as textual, graphical or video, in order to attain the state of contentment of the viewer. 

 

In simple words, content is anything that is used to expresses a situation, an incident or an emotion. 

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The R.D. Birla Scholarship: A great juncture for a brighter future https://www.blog.epravesh.com/r-d-birla-scholarship-programme/ Sat, 12 Oct 2019 09:02:30 +0000 https://www.blog.epravesh.com/?p=6567 R.D.BIRLA Scholarship ProgrammeR.D. Birla, as in Rameshwar Das Birla (1892–1973) was one of the most successful entrepreneurs..

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R-D-Birla-Scholarship-Exam-Banner

R.D. Birla, as in Rameshwar Das Birla (1892–1973) was one of the most successful entrepreneurs and Philanthropists in India.

 

The Birla group has been making efforts to educate the masses across the country. This initiative of theirs, till date, has efficiently managed to literate and provide aid to the unaided for years now. 

 

 

 

To provide help to educate, the Birla group has been giving scholarships under the name of the R.D. Birla Scholarship Programme.  

 

The foremost attraction of the R.D. Birla Scholarship Programme is that it provides the participants with a scholarship of up to 1 Lakh Rupees*. 

Play Video

The Objective

“The objective of the R.D. Birla Scholarship exam is to identify young talent and support them to achieve the next level of performance.”

 

India has always been referred to as the factory of brains. But for the factory to function properly, it needs to have proper and decent infrastructure.

 

The R.D. Birla Scholarship is providing exactly the same. When the talented will get the right opportunity to showcase themselves, only then will their flair find recognition. 

What is the nature of the exam?

 

The examination is based on higher-order thinking of questions related to Mathematics & Science.

Mathematics & Science

So, if students fancy their numbers and have a fetish towards the WHYs of nature, the R.D. Birla Scholarship can be their stepping stone to pave their way for a glorious future.  

 

The exam consists of only 1 exam.  

 

The ‘good’ part of the scholarship is that the candidate can get it over with, in one exam.

That’s right! The candidates don’t have to go through the long intervals between papers. 

They get to execute it in the format of 1 single exam paper. 

 

The exam will be conducted in 2 levels. 

1: The written exam,

2: The personal interview. 

 

The format of the examination is of 2 levels. First, the Written exam will be conducted which will include the subjects allotted to you (Mathematics & Science).

 

Then the candidates are to undergo a Personal interview. Here, the practical knowledge of the candidate is tested. As in, if the candidate is able to put to use the knowledge they have when it comes to actually apply it in the day to day life.

 

The duration of the exam for level 1 is different for groups of grades. 

For grade 1st – 4th: 45 minutes. 

For grade 5th – 8th: 75 minutes. 

 

The duration for different grades is varied because of the student’s capability because of their ages. 

 

The execution of the examination takes place in over 30 cities in 18 different states.

 

Since the expansion of this scholarship is this wide, a large number of students will get to demonstrate their talents with this platform.  

 

Students or candidates from distinct corners of the country will get to take part in the scholarship exam.

Registration

The examination is being conducted under two bodies. 

 

One is the School and the other is directly the Birla board. 

The registration for the examination includes a registration fee of 350Rs per test (including taxes). 

 

The collection for the same can be done by:

 

The schools can collect the fees in the form of cash from the students and then maintain an excel with the following: 

  1. Full name of the student as to be printed on the report.
  2. Grade & section.
  3. Mobile number & Email-ID on which the result is to be sent. 

 

For students who wish to apply externally, can visit the website provided and make the payments online. 

 

The candidates who have registered online will be informed about their centres, test date and time through the emails provided by them. 

  • Q: How can I register for the R.D. Birla Scholarship Programme?



    A: For registration, either the schools can collect the registration fees from the students and then submit the same to the foundation. Or if you wish to participate individually, you can visit the website and make the registration online.
How to register for R.D.BIRLA Scholarship Programme_

Who are eligible?

Students from grade 1st to 8th of all recognized education boards in India can participate in this exam.

 

The schools with distinctive education boards like SSC, CBSE, ISCE, etc. all can choose to provide their students with the opportunity to take part in this scholarship exam.

  • Q: What is the R.D. Birla Scholarship?


    A: The R.D. Birla Scholarship is a scholarship program initiated by the Birla group for students of standard 1st to 8th.


What is R.D.BIRLA Scholarship Program_

Awards & Certifications

The most appealing feature of the R.D. Birla Scholarship Programme is the awards and certifications that they are providing. 

 

The rewards for the rank holders are as follows:

 

 

 

 

School Level

City Level

Zone Level (Cash Prize)

National Level (Cash Prize)

1st Prize

Medals & Certificate Only

Medals & Certificate Only

Rs. 2500

Rs. 5000

2nd Prize

Medals & Certificate Only

Medals & Certificate Only

Rs. 1500

Rs. 2500

3rd Prize

Medals & Certificate Only

Medals & Certificate Only

Rs. 1000

Rs. 1500

 

*Awards are for each grade, starting from 1st to 8th. 

 

Scholarship Amount

 

  • 1,00,000 Rs for Brainiac level
  • 50,000 Rs for Super Genius Level
  • 25,000 Rs for Genius level

 

*Selection will be done on various parameters by independent international assessment agencies and the result declared by the agencies cannot be challenged anywhere and by anyone.

 

**Assessment agency will decide the cutoff marks; below which no student will be considered for awards or scholarships.

 

***More than one scholarship can be awarded at the same monetary level if more than one student performs at the same level in the same or different grades. 

 

This decision will be entirely under the discretion of the agency.

  • Q: What is the reward of the R. D. Birla Scholarship Programme?

    A: The reward for the exam is a trip to Japan!

Star Attraction

One grade 8 students, along with one parent, will get a chance to travel to Japan and explore Science and Technology in a Japanese University.

 

Selection of the students will be done by the agency based on the student’s performance at various levels of the exam.

Why R.D.BIRLA?

Now one will obviously have thoughts about why they should opt for R.D. Birla Scholarship Programme only since there are tons of other scholarships out there. 

 

The reasons are: 

 

  1. Students will get an exposure to National level benchmarking exam.
  2. It is India’s most prestigious award and scholarship exam for 1st to 8th grades. 
  3. A student participating and getting higher marks would benefit later at a professional level.
  4. It gives a chance for the participants to showcase their talents and elevate it to the next level. 

Have queries?
Feel free to correspond

  • Write to us at:
    scholarship@birlaopenminds.com
  • Whats app us at:
    9844736152.
Get in Touch- R.D.BIRLA Scholarship Programme

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5 Essential Video Contents tips for Education Institute Marketing in 2019 https://www.blog.epravesh.com/video-marketing-educational-institutes/ Fri, 30 Aug 2019 07:53:02 +0000 https://www.blog.epravesh.com/?p=6434 Education & MarketingWith the increasing competition and strive for success everywhere, it has now become essential for..

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Education and Marketing

With the increasing competition and strive for success everywhere, it has now become essential for the Educational Institutions as well to create their strategies for their Marketing

 

The education system is not at all left behind in this competitive world. 

 

There is an ever-increasing competition in the field of education as well. 

 

With the increasing numbers of Educational Institutes, it has now become the need for them to promote their own institution to attract the student crowd towards them. 

 

For this purpose, institutions need to use various trending platforms like social media to promote their organisations.

 

One of the most popular means of promotion on social media these days is Videos.

 

With the increasing hype of social media amongst people these days, the crowds prefer to watch videos at their convenience, rather than reading the content.

 

But the thing is, there are various types of videos as well. One cannot just make some random video and post is up. 

 

The videos need to be relevant and to be posted according to the current trends and needs. 

Educational Institute and marketing

Brand Videos

Brand building is something that will attract the crowds to your offer (something that you have to offer). 

 

The more people are aware of your company, and the resources you provide, the more publicity and name your brand will get. Your brand will build. 

 

Brand videos are the ones that are made to highlight the brand of the creator. These are moreover used to promote a particular brand.

Brand Videos

In case of educational institutions if you say; those too are a brand in today’s date. 

 

So, how the institutions can do the brand building?

 

The uniqueness and that different elements of an institution that they have to offer to the applicant needs to be the focus of the video. 

 

How is Brand building going to help?

 

The promotion and marketing of what peculiar than others you are equipping to your entrants are shown in the Brand videos showcased by you.

Here is the example of Brand Video

Explanatory Videos

Explanatory, as the word suggests, should be able to explain the theme you have chosen.

 

What you can do in an explanatory video is choose a topic related to what your institute has to offer and then explain that topic in detail 

 

The making of the explanatory videos must be such that the viewer must be able to understand and get a clear picture of the subject with a single look view of the recording.

The use that educational organisations have for explanatory videos?

 

The educational institutions have a varied list of courses to offer. What they can do is opt for a course that they have and illustrate the pros, cons, history, usage, the further ambit of the course, etc. in detail. 

 

The utility of concepting such videos is that the viewer is obviously going to be a prospective student of your organisation. If they get to understand thoroughly about the courses that you have to offer and the post usage of the same as well, then and only then, will the applicants consider choosing your institution to get their degree. 

Here is the sample Explanatory Video of Institute

Demo Lecture Videos

What is a demo? 

A demo is an example of the application of the product or the service accorded. This gives the user an idea about the functionalities of the product or the service. 

 

The format of a demo video is such that it explains the viewer step by step usage and functions of the program. 

When it comes to educational institutions, what they can do is draft a video of their lectures. About how the teaching takes place in their institution. 

 

With the variety of courses they have, the formats and techniques of teaching every subject is distinct.

 

Science and art cannot be taught with the same methodology.

 

Science needs practicals wherein Arts is more workshops focused.

 

If the teaching method in your institution is something different than what is taught in most, then that is going to be the leading point for you.

 

The demo videos of such lectures, if uploaded, will increase the chances of increased numbers in the applications

Here is example of Lecture Video

Interview Videos

Interviews are conversations that take up between people about a certain specified topic. 

The technicalities and insights of the topic chosen are discussed in depth. 

 

Interviews are the one on one interactions of the present parties, become a way to be more of an interactive way to conduct the conversation. 

Interview Videos

For educational institutions, interviews can turn out to pitch in their perspective. 

 

What the institutions can do is hold interviews with faculty, alumni and recruiters to put forth their experiences and opinions about the institution. 

Interviews with Faculties

The interviews with the faculties will help the viewers understand, to the core infrastructure and functionalities of the institution in a better way. 

 

The basic aims, goals and achievements of the institution when trot out, will enable the organization to allure more number of applicants to them. 

 

The infrastructure and facilities provided, which are a major aspect to catch the eye of the viewer, should be highlighted properly in order to gain the application goals.

 

The faculties also include of the teaching staff of the colleges.

 

Their opinions and statements about the teaching methods adopted in the premises and how they are distinct than others will come to aid for reaching the desired admission figures. 

Interviews with Mentors

Mentors are technically one of the faculty members of the institutions but are someone who are externally associated with them. 

 

They are the experts in their own specific fields and so are capable of teaching, training, in short, mentoring the group allotted to them. 

 

When the educational institutions will start uploading their videos of the mentors and their methods of teaching, that is something that will be appealing to the viewer. 

 

Now that is something that’s going to boost the figures of the incoming applications.

Interviews of the Almuni

The alumni are the passed or say ex-students of the institutions. The mouth publicity done by them is another way to gain more students for the colleges. 

 

If the interviews of the past students are held and discussed their experiences in the college or institute, then it will be very prominant to grab the attention of the viewers. 

 

According to the human tendency, the crowds are usually attracted to the good reviews provided by the earlier experienced. 

The interviews of the alumni will most definitely get the college added numbers of admissions. 

 

Here is example Video of Student/ Alumni of Institute

Interview with the Recruiters

The recruiters are the ones who are involved with the ‘final product’ produced by an institution. 

 

They are the ones who get to analyse the capabilities and worth of the student provided to them by the organization. 

 

When your satisfied and happy recruiters exhibit the talents of the students who are now their employees through the interviews, it becomes an asset for the institution for their promotion. 

 

The point being, the institution has made such students who have done big in life and seeing success. And that definitely upholds the reputation of the organizations. 



The types of interviews and their applications for the promotion and marketing of the organizations is the new way to build the name and attract quantity and quality crowds.

 

It is said that ,

“ Without a strategy, content is just stuff. ” 

 

Meaning, there is no use of your content if you don’t know how to sell it. 

 

You should know your product or services that well that you promote it in every possible way. 

 

It has been seen to the date that the more promotion is done, the more heads are engaged towards you. 

 

Video promotion is the new thing in hype to catch the eye of the views who can be prospective leads and students as well for the educational institutions.  

Here is one more example of usage of Video 

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Future of conversational marketing for Education institutes for admission process https://www.blog.epravesh.com/future-of-conversational-marketing-education-admissions/ Wed, 26 Jun 2019 11:05:58 +0000 https://www.blog.epravesh.com/?p=6307 Conversational Marketing (2)Technology has had an impact on almost every aspect of our life right from the..

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Future of Conversational Marketing

Technology has had an impact on almost every aspect of our life right from the way that we communicate to the way we commute. We have come a long way from communicating through landline phones and travelling using steam engines.

The advancements in technology have also changed the way we reach our customers and market our services. Gone are the days when we used to reach our customers through cold calls and pamphlets. Now, we have entered the age of digital marketing.

 

Unsurprisingly, developments in marketing have not stopped there. The newest technology taking the marketing world by storm is ‘conversational marketing’.

What is Conversational Marketing?

As it reads, “Conversational” Conversational marketing is the marketing technique which is based on the consumer-centric philosophy. It aims to provide assistance to customers at their convenience.These tools give customer the service and efficiency of talking to a real person and simplifies the process.

How do you do Conversational Marketing?

Conversational Marketing can be done through methods like Facebook messenger, Whatsapp messenger and e-mail. Not a day goes by when we don’t check at least one of these platforms. Therefore, it is only logical to use these platforms to directly connect with customers.

Facebook messengers allow interested customers to connect directly to the representatives of the company. This helps to provide a superior experience to the customer as they don’t have to fill long forms or wait for days to hear back from the business.

Live chat options or windows are also very effective. These allow customers visiting the page to directly chat with one of the executives from the company.

 

This creates a positive image in the customers’ mind who is interested in knowing about your institution at that point in time. Live chat helps them get their queries answered within minutes. This has also proved helpful in generating more leads.

Future of Conversational Marketing

It is clearly not possible for a person to be available 24*7 for attending the queries of the customer. It also affects the ability to multitask as one person can carry out a comprehensive conversation with at the most two people at the same time. 

Therefore, to overcome this problem, the technology of chatbots was developed. A chatbot is a  computer programme based on artificial intelligence

The bot is able to simulate conversations carried out by man. It can carry out one-on-one conversations with people using both texts as well as speech.

The realm of conversational AI is huge. Speech-based assistants like Alexa, Cortana and Google Home are all examples of the same. 

Chatbots are user-friendly and convenient. That is one of the reasons that they are becoming increasingly preferred over the traditional forms of marketing.

 

Chatbots are able to follow the steps of the customer and can store the relevant customer data. They use targeted messaging services to provide them with a professional and highly personalized experience.

Advantages of Conversational Marketing

 

Conversational Marketing is clearly becoming a popular and preferred mode of marketing, especially among customers. Here are some of the reasons for the popularity

1. Availablity

Availability

One of the most vital and noticeable advantage that a chatbot serves is availability. It may be the time you must be eating the morning bread or it could be the time you must be lying in your bed, the customer can knock in at any point of time.

There has to be a provision to handle these spontaneous show ups!! 

Well, a chatbot is a key to it. It is a 24 x 7 marketer for your respective service or product, that can welcome the customer on behalf of your and pave up the sales pitch.

Conversational Marketing is nothing but the availability of the bot at any instance of time on the site. This helps the customer to get the answer as soon as he asks the question. 

As we refer to it as a 24 x 7 marketer, it deserves to know all about your product or service, in order to perform the sales pitch. So, how can this be done? Well, it is way easier than training a salesperson, and way more time efficient though!

A bot can be programmed to answer the most frequently asked questions. The bot does it through identifying the keywords and giving the appropriate answers.

If the questions asked are too complex, it gets transferred to representative from the customer service. 

 

A customer usually visits a site when they are interested in the product or service that the website is offering. At such a time, they are ready to invest. If they are greeted by an efficient chatbot which can quickly answer their queries, their chances of investing in the product increases. 

2. Human Buying Experience

User Experience

One of the reasons that people appreciate messenger apps like Whatsapp and Facebook is because of their ability to facilitate human interaction. 

Attention, a feeling that no human can avoid! A platform that vends attention to each and every need of its customer never has to face a downfall. In making an online platform more user-centric, a chatbot plays a role of vital importance. 

When you are into a selling segment, winning the trust of your prospect customers is inevitable, in order to meet your desired number of conversions. 

To build trust, you need to give a reason to your consumer, a reason to visit your platform, a reason to trust your brand and products/services, a reason to buy your products/services and last but not the least a reason to become a regular customer. 

Human interaction plays an important role in building trust with the brand. One of the reasons people prefer in-shop shopping is because they know that there is someone to assist them as and when they need help.

Although online platforms are offering the products/services beyond the edge of expectations, this psychological factor has made online portals suffer through hardship. 

It is really difficult to create this kind of connection between consumers and brand through online portals. This is why conversational marketing is becoming increasingly popular.

Conversational Marketing techniques help customers to glide through your website. They almost act like the helpful pedestrians while you are trying to find an address.

 

Features like live chat and chatbots help in establishing a rapport with the customer. They help in building the trust level that human interaction offers.

3. Cost Effective

Cost Effective

A head count is a very crucial number in terms of growing ventures, as it has to maintain the acute balance between the company finances and wedges of the employees. 

Customers are nothing but the fuel agents that help a venture grow, so a company has to take care of all the needs and queries that the customers are coming up with.

In order to deal with customer queries, companies tend to hire special teams who can look after and resolve them. They have to cater to the demands of the customers whenever they arise. 

In addition, if a company wants its services to be available around the clock, they have to invest in extra manpower. On the other hand, representatives can handle a maximum of two inquiries at the same time without jeopardising their efficiency and customer service.

These problems can be resolved by Conversational Marketing tools like chatbots!

Chatbots can carry out the conversations smoothly and can refer the customer to the sales team whenever the questions get too complicated.

An efficiently trained bot can work parallelly to 10 agents, though it needs back up when the complexity grows high. Ultimately, the company gets to collect a great number of leads in the bucket, by the end of the day, which it probably have missed without utilizing chatbot. 

 

Chatbots eliminate the need for a person to sit behind a desk 24 x 7 to provide customer service. At the same time, it also does not compromise on the effectiveness to deal with problems.

4. Time Efficient

Efficient Time Management

With the help of internet applications like Google and Siri, humans nowadays have everything that they require at their fingertips when they ask for it. Because of this customers also expect their questions to be answered no sooner than they ask it.

 

Conversational Marketing tools help to do just that. Due to their availability and accessibility, they can answer the questions of the customers when they need it. This saves a lot of time and helps to generate leads.

5. Customer Information

In traditional ways of marketing, while taking follow-ups on the query or site visit, the person managing the correspondence has to pull up the various details of the customer. 

They will then have to constantly confirm the details with the customer which quite frankly can get very irritating.

This kind of correspondence gets tiring and repetitive because every time the person’s details need to be confirmed before handling their inquiry.

Advanced tools like chatbot have the ability to save customer information as well as the details to their query. This information can be made available at any time suitable to the administrator.

 

This removes the repetitiveness caused by filling of forms and helps to provide a superior customer experience. This information can also be used by the company to analyse various consumer data.

6. Unlimited Correspondence

Unlimited Correspondence

As we have discussed earlier, there are limitations to the capacity of work that a human can do. A single team cannot effectively handle all the issues that come up to them, for every time!

This problem does not arise with the use of chatbots.  Since the data in chatbots is pre-fed, they can carry out any number of conversations at any given moment of time, with the same effectiveness and efficiency.

This eases the load on the customer service team and they can function more smoothly with the problems that ultimately come to them. 

 

Ultimately, to have a chatbot installed on your website boosts the morale of the customer service team and the whole Customer Relationship Management process can be smoothed out.

Conversational Marketing in Education

With the changing times, most of the educational institutes have their institute websites up and running. This helps them expand their reach and attract more students.

However, the same problems of dealing with queries arise. This becomes even more prominent when the university markets to students who do not live in the same time zone.

The tools of Conversational Marketing like chatbots have been known to be very efficient in dealing with these problems. Once they are programmed they can be placed on the website to help students any time of the day.

These bots are initially trained to spot the keywords that are used by students like “courses” or “admission”. Once the bot is trained it can easily handle the queries that are asked by the students.

For instance, If a foreign student wishes to know about a particular course in India, he can visit the website. While surfing the website a question arises. But due to the difference in time zone, no one at the university is able to offer him assistance.

In such a case, an active bot would be able to guide the student through the website and answer any basic queries that may come up. 

If the student puts in the question, “What is the fee structure for BBA course”, the bot recognises the words ‘fee structure’ and ‘BBA course’ and helps him reach the place where he can find his relevant information.

This helps the student’s queries get answered and also improves the image of the institute in the student’s mind. 

The bot would also help to take a lot of workload of the administration and they would not require a person to be constantly available to clear the doubts of the students. This would also allow them to cater to more students in less amount of time.

We are living today in a fast-paced world and the techniques of marketing have changed along with the world. The normal e-mails and form fillings just don’t attract customers anymore. 

 

Therefore, it has become important for even educational institutes to update themselves with the changing times.It is time to get smarter with marketing by adopting the advanced techniques of conversational AI.

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Key points of draft Education Policy of Indian Government in 2019 https://www.blog.epravesh.com/key-points-of-draft-education-policy-of-indian-government-in-2019/ Wed, 19 Jun 2019 09:34:43 +0000 https://www.blog.epravesh.com/?p=6274   Indian Education has been a topic of debate and discussion for many years now...

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Indian Education has been a topic of debate and discussion for many years now. Plagued by complacency and irrelevance, the Indian Education System has systematically failed many of its students.

According to a report by the Annual Status of Education Report (ASER), 50% of class V (5th) students were not able to read text meant for students three levels below. This report proves that Indian students are lagging behind even in the most basic areas of education.

 

In 2015, India’s Gross Enrollment Ratio (GER) is 19%. It means that out of the 100 students who will finish high school education, only 19 will apply for higher education.

 

India’s GER is 6% below the world average and around 50% below the GER of first world countries like the USA and Australia. The Indian government plans to increase this rate by at least 30% by 2020.

 

India also suffers from a chronic lack of educators. There are more than five lakh vacant posts in elementary schools. 14% of government secondary schools do not even have a prescribed number of six teachers.

 

The expenditure of the Indian government on education is a mere 3.8% of its entire GDP. It is not at all sufficient for the 315 million students in the country, the worlds largest student population. For comparison, it is nearly equal to the entire population of the USA, worlds third largest country by population.

 

The quality of higher education that we receive in the country is also way behind international standards. There are only a few institutes that offer good quality higher education. As a result, only a few students get into those institutes. Other students do not enrol for higher education or settle for new institutes that have mushroomed in different cities.

 

Students who go abroad for higher education, more often than not, do not come back, creating the problem of brain drain. This is a phenomenon where bright minds leave the country and thus do not contribute to the country’s development.

 

Students also report that after attending a full days school, they don’t have any time or energy to focus on other interests like art, sports or co-curricular activities. Our education system does not focus on building students personalities, rather it focuses on rote learning.

 

The one lecture of arts or sports that students have in the school is not enough to nurture their interest or cultivate their talent.  

 

To address these concerns National Education Policy Chairman Dr Kasturirangan introduced some changes in the Indian Education Policy.

 

To bring about these new changes, the Ministry of Human Resource Development conducted surveys and discussions at various online, offline and grassroots levels.

 

The National Education Policy (NEP) recognizes there is a serious learning crisis and emphasizes the need to concentrate on building a foundation for reading and arithmetics from Class I onwards.

 

It suggests that there ought to be a committed number of hours for arithmetic and reading at primary levels. It also suggests that Anganwadis should be added to mainstream education.

Right to Education Act

While the draft strategy recommends augmentation of the Right to Education act to all schools (from preschool to standard 12 rather than Class 1-8), it redraws the schooling framework on a 5+3+3+4 equation rather than the current 10+2 model- students in the age bracket of 3-8 years will be a part of the foundation stage, 8-11 age bracket for preparatory schooling, 11-14 years for middle school and 14-18 for secondary school.

 

The draft also suggests that the complex nomenclature for universities like “unitary university”, ” deemed university”, “affiliated university”, etc. be changed to “public”, “private”, and ” private aided” in a phased manner.

 

The draft also seeks to increase the Gross Enrollment Rate (GER) to 50%, which is below 30% now.

 

It also seeks to increase government expenditure on education, though it does not specify by how much. It also talks about establishing a dedicated research fund.

 

A major structural change in the system with the introduction of Early Childhood Care and Education (ECCE) is proposed.

 

The NEP focuses on educating students in a socio-emotional manner. This will ensure that students’ personality also develops while they learn and grow.

Importance for Sports, Yoga

 

Subjects like Art, Yoga, Sports, etc. Will not be co-curricular activities anymore, but curricular subjects. It plans on reducing the load content in schools and imbibing life skills, including 21st-century skills in students.

Higher Education Reforms

This policy also plans major reforms in higher education.

 

Restructuring of higher education institutions with the introduction of three types of universities is proposed:

Type 1: This type of universities focus on world-class research and high-quality teaching.

 

Type 2: Focus on high-quality teaching across disciplines with significant contribution to research.

 

Type 3: High-quality teaching focused on undergraduate education.

This type will be driven by two Missions -Mission Nalanda & Mission Takshashila.

 

Undergraduate programs of 3 or 4 years such as B.Com, B.Voc, BA, BSc will also be restructured with multiple entries and exit options.

 

A new body, Rashtriya Shiksha Ayog will be established to enable smooth implementation of all programmes and initiatives and to enable coordination between the centre and states.

 

The National Research Foundation will be found to create a strong research culture.

 

The National Education Regulatory Authority will be established as the sole regulator for setting standards, accreditation, funding and regulation. It will also be the authority regulating professional education.

 

The UGC will be transformed into the Higher Education Grants Commission (HEGC).

 

There will also be an emphasis on Indian and Classical Languages.  Centres for Pali, Prakrit and Persian will be found.

 

The establishment of the Indian Institute for Translation and Interpretation(IITI) is also recommended.

 

Lastly, B.Ed will be made the compulsory minimum requirement for teachers. Institute with sub-standard teaching and education will be shut. The training of teachers will be shifted to large multidisciplinary universities.

 

This draft of the NEP is very forward-looking and it seems able to bring about a drastic change in our educational system. It aims at developing students’ personalities and helping them cultivate their talents and interests.

 

If the National Education Policy is successfully implemented, it will be a huge step into developing our education system and by extension, our economy.

 

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6 things institute must teach students to make them employable https://www.blog.epravesh.com/6-things-institute-must-teach-students-to-make-them-employable/ Fri, 07 Jun 2019 10:27:43 +0000 https://www.blog.epravesh.com/?p=6201 Essentials of employability iconEducation!! This word holds a deep significance for every one of us. For many, it..

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Influential Public Speaking Skills

Education!!

This word holds a deep significance for every one of us. For many, it is the means to alleviate their quality of life and establish a bright career.

 

Education holds the power to change our lives. It is an undeniable human right, which everyone should have access to. It makes us employable and entrepreneurial. The ultimate goal of education is to establish a career and utilize the knowledge and skills we have learned in the long years that we have invested in education.

 

But is the education that we get in schools and colleges enough?

Does it teach us everything that we require in the workplace?

Is the education that we get relevant?

 

The unfortunate answer is, no.

The education that we receive is not enough to make us employable. Some studies suggest that out of the 100 students who go through the path of school, college, career, only 16 students actually get a job that utilizes their degree.

 

Our economy is largely controlled by companies and multi-national corporations (MNCs). They control the jobs and the money that flows into the market. They decide on whether or not to hire graduates. If these companies don’t require your skills, then it becomes a very hard task to seek employment.

 

These are the same companies who will not bat an eyelid before laying off the employees who do not fit in their standards. When students don’t know the skills that are required in the workplace, they face a huge challenge in proving themselves employable.

 

There are some things students should learn while they are still in college so that they graduate as potential valuable employees.

 

What are the 6 things institutes should teach students to make them employable??

1.Importance of Oral Communication

This is perhaps the most important and effective way to make a long-lasting positive impression on office management and your colleagues.

 

Strong oral communication skills enable you to communicate more freely with your peers. It boosts your confidence and helps you put your point forward more effectively. You are able to grab everyone’s attention and charm them with your communicational skills.

 

Robust oral communication skills also help you convey your grievances in an effective manner without coming off as rude or disrespectful.

Effective Oral Communication

Studies have shown that people are attracted more towards a person who speaks confidently, and recruiters are always on the look-out for such employees.

 

Oral Communication skills also come in handy in meetings where you have to discuss ideas and strategies or pitch in your own new ideas to the management. They are also very useful when you have to deal with clients or negotiate deals or negotiate mergers.

 

Effective communication also ensures that your team is working smoothly and there are no misunderstandings that may risk the smooth flow of work and hamper productivity.

 

2.Importance of Written Communication

A lot of communication that takes place in a workplace is online, email-based communication and letter based communication. Having good written communication skills is essential.

 

Effective written communication involves expressing yourself clearly. It involves using the proper language that is in tune with what you have in mind while writing.

 

Good written communication skills enable you to make your point in a succinct manner. It helps the reader understand what you exactly intend to say and avoid any confusion.

 

For example, clarity is critical, know your objective and state it clearly. Do you need the reader to do something for you are simply passing along data and information? Do you need a reaction from the reader or do you need him/her to take an action?

 

 

The tone is another aspect that is important while writing letters or emails. Make sure you use the right tone when writing the letter or email to a senior, peer or a junior. The tone of a letter or email can be misinterpreted and can create unwanted issues.

Descent Written Communication

 

It’s important that in the correspondence, you clarify in clear terms what you need the reader to do. They can’t oblige if they don’t see precisely what it is you need or need. Additionally, the reader might not have any desire to attempt to help if the correspondence is obscure and carelessly composed.

 

When communicating to an individual requesting help or something specific, it is always fitting to include why it is useful to them to provide what you ask or to support you.

 

Such proficiency of written communication skills is an important skill to know in the workplace.

 

3.Presentation skills

These skills are really important because, in the course of your employment, there will be multiple occasions where you have to make a presentation.

 

The purpose of the presentation may vary from pitching a new idea to the management to making a presentation to the client. It is essential that you make a fantastic presentation to grab the viewers attention.

 

They help a person in improving their career prospects. Furthermore, it grooms the character of the presenter.

Effective Presentation Skills

On account of striking deals and convincing clients, it is essential for the presenter to understand the audience. Great presentation skills empower a person to shape his message according to the qualities of the crowd.

 

No one appreciates a bad presentation. With bad presentation skills, you will not only bore the viewers but also leave a very poor impression.

 

Good presentation skills require organisation and confidence. In many organisations, everyday business involves teamwork. That implies presenting to your team or on behalf of your team. Career development requires presenting your plans to other people.

 

4.Public Speaking

It is an important skill required to win over a crowd. If you can express yourself with clarity, it’s a great way to demonstrate your knowledge.

 

It can be said that knowledge is of limited value if it isn’t applied and if the key people who work with you don’t know you have it. By being great at public speaking, you can demonstrate that you have learned at work.

 

If you have to make a presentation to a large audience, it can assist to build up the audience’s trust in you.

Influential Public Speaking Skills

Additionally, a great presentation that is successfully delivered with confidence can help you improve your standing at the workplace. Individuals frequently incline toward confidence.

 

At senior levels of administration, people have to be comfortable and confident while making presentations. Having great public speaking capacity can be a great attribute that will help you climb the ladder of your career.

 

5.How to use Knowledge for Research-Oriented approach ?

At a workplace, there will be many instances where you will have to come up with new ideas, solutions to problems, strategies, etc. and pitch them to your team, office management or clients.

 

To make relevant and imposing presentations or come up with such ideas, strategies, solutions, etc. you will have to do some research.

Having a Research-Oriented Approach at your workplace is of extreme importance. If you are not able to carry out the relevant research and come up with bright ideas, it creates a bad impression about you in the office.

 

To make a great presentation requires equally extensive research. A presentation which is backed by reliable research is interesting and creates a lasting impression.

 

A research-oriented approach is also important for problem-solving skills and preparing reports, etc. Good research abilities show that you are knowledgeable. Recruiters are always impressed by candidates with good research skills.

 

6.Teamwork

Teamwork makes the dream work!

 

Teamwork is significant to achieve anything at work. To have a significant and deep-rooted career, you have to cooperate with other people.

 

Teamwork brings new ideas. Organizations need new ideas to prevail in a competitive world. You have a unique viewpoint to bring to the table which will be to the benefit of everyone. Organizations flourish when they have a differing team of individuals who can contribute singular ideas.

 

Teamwork takes care of issues. A coordinated effort in an organisation can help take care of troublesome issues. Conceptualizing and collaboration help the team to trade ideas and think of inventive methods for getting things done. By cooperating, teams can discover the arrangements that work best.

 

Teamwork makes a framework to guarantee that due dates are met and that there’s superb work. When one teammate falls behind, there’s another to get the pieces.

Teamwork

 At the point when work is divided up among individuals from a team, it completes quicker, helping the organisation to work all the more proficiently. Your team will build up a feeling of comradery as you progress in the direction of a shared objective.

 

Teamwork also boosts your morale. You’ll feel that your work is worthwhile when you add to something that produces results. Each teammate has something unique to offer.

It’s one thing to have a team, it’s an entirely different thing to have teamwork. A team that functions admirably together can succeed together and produce extraordinary outcomes.

 

Having learned all of these six skills, students become ideal employees in the eyes of the recruiters. These skills not only help students at the time of campus placements but also after they have found a job.

 

 

These skills will help students have bright careers and scale the ladder of promotions easily!

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Why NIRF Rankings are crucial for education institutes https://www.blog.epravesh.com/nirf-ranking/ Thu, 30 May 2019 11:49:40 +0000 https://www.blog.epravesh.com/?p=6156 NIRF RankingEducation institutes offering various courses need to attract students for enrollment. NIRF ranking is one..

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Education institutes offering various courses need to attract students for enrollment. NIRF ranking is one of the key decision criteria for taking admission in the institute.

 

Education institute or university having higher NIRF Ranking can get more student admission interest.

 

As an education institution, you need to know the importance of NIRF ranking and what are the key things for higher ranking in NIRF for education institute.

 

The importance of a national ranking system is that it helps students choose the best university. A national ranking ensures that all higher educational institutes strive hard to improve their rankings.

 

It also ensures that there is no complacency in the institutes and they work harder each year to provide quality education to students.

 

“Ranking does not confer privilege or give power, it imposes responsibility”

 

Peter Ducker has rightly said.

 

Educationists have always voiced their concern about the absence of Indian universities, technology and management institutes from global rankings and the importance of these rankings.

 

Thus, a national ranking framework ensures that universities keep working hard to ensure that they are providing scholastic education, at par with international standards.

 

What is NIRF?

 

The National Institute Ranking Framework was accepted by the Ministry of Human Resource Development, Government of India on 29th September 2015.

 

MHRD constituted a one-day workshop on 21 August 2014 on advancing strategies for the ranking of institutions of higher education in India. The gathering set out to establish a Committee for developing a National Ranking Framework.

 

Later it was additionally chosen to co-opt representatives of focal central universities and IIMs likewise into the proposed committee. In view of these choices, a core committee comprising of 16 individuals was established on 29 October 2014.

 

The secretary (HE, MHRD, as administrator and extra secretary (TE), MHRD, was appointed as the member secretary. Other members were the chiefs of the IIT’s at Kharagpur and Madras, vice chancellors of Delhi University, EFL University, Central University of Gujarat and JNU, directors of the IIM’s at Ahmedabad and Bangalore, Directors of school of planning and architecture (Delhi), NIT (Warangal), ABV-Indian Institute of Information Technology and Management (Gwalior), IISER (Bhopal), NAAC (Bangalore) and director of NBA (New Delhi).

 

The terms of reference of the committee were:

 

Propose a National Framework for execution estimation and ranking of

 

1. Institutions

2. Projects

 

Recommend the organizational structure, institutional mechanism and processes for implementation along with timelines of the National Ranking Framework.

 

1. Recommend an instrument for the financing of the Scheme on National Ranking Framework.

 

2. Recommend linkages with the National Assessment and Accreditation Council (NAAC) and National Board of Accreditation (NBA), assuming any.

 

The core committee recognized a lot of quantifiable parameters to be utilized as measurements for ranking the institutions. These parameters were gathered into five major headings.

 

The committee recommended the weightages to be allocated to different groups of parameters in the case of institutions of engineering education and left the task of carrying out similar exercises for institutions of other disciplines to other competent agencies.

 

The first draft of the report was set up by Surendra Prasad, Chairman, National Board of Accreditation and Member of the core committee.

 

The University Grants Commission established a special committee on 9 October 2015 to build up a structure for the ranking of colleges and schools in India and the system created by this committee has been consolidated into NIRF.

 

The core committee likewise recommended a system for ranking institutions offering management education too. The All India Council for Technical Education created parameters and measurements for ranking institutions offering pharmacy education and also architecture education.

 

Here are some of the proposals of the core committee:

 

1. The metrics for ranking of engineering institutions ought to be founded on the parameters settled upon by the core committee.

 

2. The parameters have been sorted out into five expansive headings and each heading has been partitioned into reasonable sub-heading. Each heading has a general weight relegated to it.

 

3. An appropriate metric has been proposed which registers a score under each sub-head. The sub-head scores are then added to acquire scores for every individual head. The general score is figured dependent on the loads apportioned to each head. The overall score can take a maximum value of 100.

 

4. The committee suggested the grouping of institutions into two classes:

 

i) Class A institutions: These are institutions of national significance set up by Acts of Parliament, State Universities, Deemed-to-be Universities, Private Universities and other autonomous institutions.

 

ii) Class B institutions: These are institutions partnered to a University and do not enjoy full economic independence.

 

This is an umbrella framework that constitutes a methodology to rank higher education institutes across the country. It ranks institutes based on five parameters.

 

1.Teaching, Learning, and Resources

2.Research and Professional Practices

3.Graduation Outcomes

4.Outreach and Inclusivity

5.Perception

These parameters have a certain weight. There are also a few sub-parameters.

 

There are independent rankings for various kinds of institutions relying upon their area of activity like colleges and university, engineering institutions, management institutions, pharmacy institutions and architecture institutions.

 

What exactly are these parameters?

 

These parameters namely, Teaching Learning & Resources; Research and Professional Practice; Graduation Outcome; Outreach and Inclusivity; and Perception.  

 

These parameters have the following marks and weightages:

 

 

Parameter

Marks

Weightage

Teaching and Learning Resources

100

0.30

Research and Professional Practice

100

0.30

Graduation Outcomes

100

0.20

Outreach and Inclusivity

100

0.10

Perception

100

0.10

 

Each of the following parameters is divided into a set of subparameters, based on which the overall parameter score is calculated. These parameters are straightforward and simple and can be easily understood. Let’s have a look at each of these parameters and what they are and how they are calculated.

 

1. Teaching and Learning Resources (TLR)

This parameter deals with the basic activities related to any place of learning. It deals with the teaching and learning resources available to the institute and how they are being utilized.

 

The following are the sub-parameters based on which this parameter is calculated

(i) Student Strength including PhD Students: SS

This is calculated based on the total number of students enrolled in the UG and PG programmes in the institute and the number of doctoral students in the institute. It has been assigned 20 marks.

 

(ii) Faculty-Student Ratio with emphasis on permanent faculty (FSR)

It is calculated based on the total number of students, enrolled in all programmes, and the number of permanent/regular faculty in the institute.

The optimum expected ratio is 1:10 ( 1 teacher for every 10 students) to get maximum marks. For ratios lesser than 1:50, FSR will be set to zero.

This subparameter has been assigned 30 marks.

 

(iii) Combined Metric for Faculty with PhD (or equivalent) and Experience (FQE)

 

This is calculated based on the percentage of faculty with a PhD or an equivalent degree over the past three years and the years of experience they have.

This subparameter has been assigned 20 marks.

 

(iv) Financial Resources and their Utilisation (FRU)

 

This metric is calculated based on the addition of

(a)the average annual expenditure per student for the previous three years

(b)average annual capital expenditure per student on academic activities and resources like the library, equipment, workshops, etc.

(c)operational/recurring expenditure on faculty, staff salaries and maintenance of academic infrastructure (excluding maintenance of hostels and allied areas of services)

(d) a percentile function to be decided upon by the NIRF.

 

It has been assigned 30 marks.

 

2. Research and Professional Practice (RP)

This parameter measures the quality of research being carried out, and the scholarships provided to students.

 

The following are the sub-parameters based on which RP is calculated:

 

 

 

(i) Combined metric for Publications (PU)

This is calculated based on the total number of publications reported in Web of Science, Scopus, PUBMED, Indian Citation Index, etc. divided by the nominal number faculty calculated on the basis FSR.

 

It has been assigned 30 marks.

 

(ii) Combined metric for Quality of Publications (QP)

 

These metrics judge the quality of publications. It is based on the total citation count over the past three years, the total number of publications, field normalized citation index and the number of publications in the top 25 percentile averaged over the past three years.

 

It has been assigned 40 marks.

 

(iii) IPR and Patents: Patents Filed, Published, Granted and Licensed (IPR)

 

This is based on the number of patents filed over the past three years, patents granted over the past three years, the number of patents published, earning from the patents over the past three years and the nominal number of faculty as calculated for FSR.  

 

It has been assigned 15 marks.

 

(iv) Footprint of Projects, Professional Practice and Executive Development Programs (FPPP)

 

It is calculated based on the average research funding earning received at the institute level over the past three years, average consultancy funding earnings at institute level over the past three years and average annual earnings from Full Time Executive Development Programs of a Minimum duration of one year over previous 3 years.

 

It has been assigned 15 marks.

 

3. Graduation Outcome (GO)

This parameter judges the ultimate goal of students, graduation.

 

It is calculated based on the following subparameters:

(i) Combined Metric for Placement, Higher Studies, and Entrepreneurship (GPHE)

It is calculated based on the percentage of graduating students placed through campus placement over the past three years, the number of graduating students ( both UG and PG) selected for higher education over the past three years and the number of sustained start-ups or entrepreneurial adventures over the past five years.

 

It has been assigned 40 marks.

 

(ii) Metric for University Examinations (GUE)

This is the number of students as a fraction of the approved intake who have passed the university exam within the stipulated time for the course they had enrolled in.

It has been assigned 15 marks.

 

(iii) Median Salary(GMS)

It is the median salary of graduates who have passed from the institution.

It has been assigned 20 marks.

 

(iv) Metric for Graduating Students Admitted Into Top Universities (GTOP)

This is the number of students who have been admitted into top universities in the past year divided by the number of students who graduated in the past year.

 

It has been assigned 15 marks.

 

(v) Metric for Number of PhD Students Graduated (GPHD)

 

It is the average number of PhD students who have graduated over the past three years.

It has been assigned 10 marks.

 

4.  Outreach and Inclusitivity (OI)

This is the parameter that deals with the representation of women, marginalized and minorities in the institution.

 

Following sub-parameters are included in this heading:

 

(i) Per cent Students from other states/ countries (Region Diversity RD)

 

This is calculated by the addition fraction of total students from other states and the fraction of total students from other countries. This has been assigned 30 marks.

 

(ii) Percentage of Women (Women Diversity WD)

 

It is the addition of the percentage of women student and women faculty and the number of women in senior administrative divisions like Head of Department, Dean, Institute Head.

 

The ideal expectation to score maximum WD is 50% women students, 20% women faculty and 2 women in senior administrative positions.

 

It has been assigned 25 marks.

 

(iii) Economically and Socially Challenged Students (ESCS)

 

It is the percentage of economically and socially challenged students, ideally, it should be 50% of economically and socially challenged students to score maximum marks.

 

It has been assigned 25 marks.

 

(iv) Facilities for Physically Challenged Students (PCS)

 

The institute will score full marks if it provides all facilities for physically challenged students.

 

It has been assigned 20 marks.

 

5. Perception (PR)

 

This parameter judges the overall perception of the institute by industry, peers and researchers. It is judged based on the following sub-parameters:

(i) Peer Perception: Employers and Research Investors (PREMP)

This is calculated based on a survey of the industry and organisations, official funding agencies, private sector, etc.  and it should be updated periodically.

It has been assigned 25 marks.

 

(ii) Peer Perception: Academic Peers (PRACD)

PRACD is calculated by a survey conducted over a large category of academics, it should be updated periodically.

It has been assigned 25 marks.

 

(iii) Public Perception (PRPUB)

It is based upon the public reception of the institute. It ascertains the public’s trust in the Institute for their children and friends.

It is assigned 25 marks.

 

(iv) Competitiveness (PRCMP)

It is the number of PG and PhD students enrolled in the previous year.

It has been assigned 25 marks.

 

Why is this ranking important?

 

Now that we have seen how the NIRF ranking is calculated. Let’s now understand why this ranking is important.

A ranking is the best form of publicity and comparison. It shows that your institute is better than the rest, it shows that you provide quality education and ensures that the general public views your institute with trust.

 

When students research about colleges and universities, one parameter that they pay the most attention to is the ranking of the institute. Choosing the right educational institute is one of the most important and daunting tasks in a student’s life. A higher ranking ensures that students and their parents/guardians can place their trust in your institute.

 

As we have seen in the parameters, campus placement plays a significant role in the ranking of institutes. Similarly, the rank of the institute plays a crucial role in attracting companies and organisations to campus placements.  A good rank means that the students from your institute receive well-rounded education, and are up to date with market trends. Thus, it makes them desirable employees, and brings more companies to your institute.

 

A better ranking gives you a better reputation by evaluating your institute better than the others and it is also proof that the general public likes and trusts the institute. A ranking is a testimonial that your institute has worked on every parameter and provided the best resources, infrastructure and facilities to the students.

 

This can be used as a brand building activity. A better rank improves your brand perception and puts you in the spotlight and among the pioneers. Students are more attracted to institutes which have established themselves as creme de la creme.

 

The advantages of improving your brand perception is that you get the added advantage of word of mouth advertising. It means that the general public views your institute in high regard and talk about it in the same manner. Thus, more people get to know and discuss about your institute, without any expenditure on advertising and marketing. It is also the most widespread and fast means of publicity.

 

Hence, a good NIRF ranking has multiple advantages for your institute. It is in your best interest that you strive for a better rank everytime and establish your institute in the top echelons of higher education.

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Do not ignore those 6 things while advertising institute courses https://www.blog.epravesh.com/advertising-institute-courses/ Fri, 17 May 2019 06:20:14 +0000 https://www.blog.epravesh.com/?p=6061 Do not ignore those key 6 things while advertising your institute coursesWhile the admission season is dawning upon us, the institutes are thrown into a frenzy..

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Do not ignore those key 6 things while advertising  institute courses

While the admission season is dawning upon us, the institutes are thrown into a frenzy of activities. Right from brushing up on the courses to trying to reach the students through various sources, there is a lot for institutes to focus on during this period.

In this flurry, there are pivotal things that can be overlooked while planning your marketing strategy. Here is a quick guide to things that you shouldn’t ignore while you are advertising for the courses that your institute offers.

1.   Institute Certifications

 

This is one of the important points that not only students but the parents are also interested in. Certifications and assurances help the students know the quality of studies that you provide. Hoping

 It is looked upon as a standard of comparison between different colleges. Projecting your certifications builds a relationship of trust with your potential students

Some of the coveted certifications in India are:

NAAC Accreditation

NAAC Accreditation for Institutes, universities in india

NAAC stands for National Assessment and Accreditation Council. As the name suggests NAAC is an organisation that assesses and accredits higher education institutes in India.

Accreditation by this council determines the quality in terms of education, infrastructure, research, training and learning. NAAC is one of the most coveted and major accreditation agency.

ISO certification

ISO Certification

 The full form of ISO is the International Standard Organization. The certification provided by this institute is internationally recognized. ISO certification helps to develop a quality management system.

 

To be eligible for this certification, institutes have to be compatible with the requirements laid down by the organization. While ensuring compatibility, it helps institutes function in an exceptional manner at the same time provide improved services.

 

CRISIL Rating

CRISIL Rating for Education in India

 CRISIL is an independent and rigorous heading system. It is a global analytics company and India’s leading rating agency. This rating helps an institution achieve a higher degree of academic excellence and establish the right profile with the students.

 

During the rating analysis, a significant amount of emphasis is placed on the institute’s track record. For many students, CRISIL Rating is a benchmark for understanding the quality of education that is imparted by an institution.

2.   Alumni Testimonials

Feedback from Alumna and testimonials

Alumni are an important part of any educational institute. They are effective role models for students. They help in providing credibility and justification not just to the course but to the entire institute.

The alumni are a resource for the institute. They are helpful in more ways than one. The testimonials by the alumni play a pivotal role not only in improving motivation but also in strengthening confidence in the college.

They act as mentors and have been known to be an influential medium not only among the future applicants but also among the university students. The successful senior alumni act as idols for their juniors.

Video testimonials of alumni help in marketing as the alumnus themselves help to reach a broader audience. Views and positive statements made by then through various media channels are very beneficial for an institution’s reputation.

Alumni are able to better connect with potential students. They have a better idea about what the new generation looks for in their ideal college. They also play an influential role in encouraging their family members and friends to consider the same college that they attended.

3.   Achievements of your teachers and professors

Teacher Professor Achievements

Teachers and professors are the pillars and backbones of any educational institution. Due to the growing awareness, everyone recognizes the importance of qualified teachers.

A qualified educator plays a crucial role in the success of not only the students but also the college on the whole. They also lift the rate of student achievement as they are well equipped to impart high-quality teaching.

While marketing your institute keep in mind to throw some light upon the various achievements of your teaching faculty. Giving references to some of your highly qualified educators could work in your favor.

According to a study by International Student Survey in 2017, high-quality teaching is one of the most important factors for a student while choosing a college for higher studies. The same survey states that almost 70% of students strongly agree that having highly qualified teaching staff indicates that a university provided good quality teaching.

Keeping all this in mind, it becomes essential to advertise various achievements of your teaching staff. If any of your staff members have been on an acclaimed committee or have received recognition because of their work, you should not shy away from mentioning this during your marketing and even praising them for the same.

4.   Post-course completion placement records

Placement activity

It is futile to deny that in the current economic climate employability is not important. Given the contemporary socio-economic scenario, it is important for graduates to feel secure about finding a good job after the completion of their course.

This is where your placement records play an important role. According to the director of marketing at a reputed college in the UK, a university’s ability to offer adequate placement opportunities has become an important factor in a student’s decision to apply to a certain university.

Your university should have a separate placement Cell in place. It should be based upon the sole motto of making students ‘industry-ready ‘.

While marketing your courses you should talk about the success of your placement Cell in providing jobs to young graduates. It is also important to mention the various activities of the committee which prepares the students for the future and provides them with necessary life-skills to handle the problems that may arise irrespective of which path they choose.

There is strong evidence which suggests that placement records are checked by students before applying to an institute. So make sure that these records are updated regularly and are easily available to students.

5.   Industry Tie-ups

Industry interactions of institute

Over time, a university ‘s links with the relevant industries have become a crucial factor in helping students choose their future courses as well as colleges. In the current age, brand association has become important.

Arguably one of the main reasons that students choose to pursue higher studies is because of the preparation it provides for life in the economic world. Therefore, tie-ups with industries are viewed as a positive and progressive step by students.

According to Andrea Turley, the marketing director at Anglia Ruskin University (UK),

“Graduate employment opportunities are another key component of these partnerships which reflects a desire among students for practical experiences that add real value.”

The University has adopted a multifaceted approach of partnership which focuses on creating opportunities for students.

These kinds of the-ups are a win-win situation for both the institutes as well as the industries. By using the expertise of well-established industries to refine the curriculum, industries can make it more relevant and industry-ready. Besides placements, they also offer internships, volunteering experience and research opportunities which attracts future graduates.

On the other hand, through a tailored curriculum, industries can identify and train future employees. This helps them remain in the game and makes it easier to upgrade their workforce.

Therefore, it is critical for institutes to form industry tie-ups and to advertise these them while talking about institute courses. Students feel more confident about their future and are attracted to universities which provide them with a chance for a secure future.

6. Your Website and Social Media presence

Social Media and website for institute during advertisement strategy

In this age of digital media, everything is online. And if your marketing is not, then you may be losing out on the chance to connect to a huge portion of prospective students.

The student of today has grown up with social media. It has become a huge and important part of their lives. These students don’t just rely on descriptive brochures or repetitive emails to choose their colleges.

According to a Zinch & Inigral Survey, 72% of students passing out from 12th standard reported that they researched their prospective colleges on a social media site. In addition to this, the report also said that more than one-time states that social media helped them decide which college to choose.

Students turn to digital media while researching colleges mostly because it is convenient. It is possible for a student sitting hundreds of miles away to get information just by clicking a few buttons.

It helps them know about the institute, and it’s courses but also about its faculty and infrastructure. Therefore, it is imperative for institutes to have an active and robust social media presence.

Having a fully functional website benefits a college in many ways. It becomes easier to connect with future students and to communicate with them. You can also reach a broader audience with more engaging content.

It is a good idea to curate student content using blogs and hashtags. You can keep a forum through which students can ask their questions and leave their feedback.

A good web page helps win the confidence of a younger age group. It is possible for you to discuss all your unique points and show how you are different than others who are offering the same course.

Similarly,  maintaining well-updated social media sites like Facebook and Instagram are important to capture the attention of prospective students. Your social media walls should aim to not only be informative but also interactive.

The top 5 Facebook pages of universities are

 

1.   Boston College

Bostan College FB Page for student activities

The page stands out because it has content which engages not only its students but also the various departments of the college. By the clever use of tagging and hashtag, they are able to coordinate among themselves.

 

2.   University of California, Berkley

Berkeley University FB Page

 The university encourages students to play an active role in keeping their social media platform relevant. Right from putting out hashtags to efficiently handling cross-promotion across all social media handles, the university has managed to amass a good fan following.

 

3.   Michigan State University

 

The working strategy of this university’s page is to engage the audience. By making the content more relevant and engaging for the audience, they are successfully able to make their audience share the posts.

 

4.   George Washington University

George Washington University

The university resonates with the audience through creative strategies. By putting out hashtags like #PictureGW, they encourage students to share snippets of campus life and at the same time inculcate pride for the University.

 

 

5.   The University of Texas, Austin

Texas University

 What sets this page apart is their appropriate use of the “call-to-action” feature of Facebook. By using it judiciously, they have been able to keep in touch with not only prospective students but also anyone who is interested in the workings of the University like teachers and parents.

At the same time, you should also have some video content not only on your website but preferably also on your YouTube channel. Video content can capture a wider range of audience and helps to explain processes better as compared to written content.

Short, relevant videos can catch the attention of the students and make a mark on them. The YouTube channels of the following colleges rank in top 5.

 

1.   MIT

MIT Youtube Channel

Even though MIT has a similar page to other universities, what separates it from the rest is the proper segmenting of videos and promoting the right videos for the right crowd. They also make a conscious effort to maintain a high standard which ensures not only informative but also captivating videos.

 

2.   The European Graduate School

 

 Even though the school has adopted a minimalistic approach towards the visual aspect, it makes up for it by publishing enriching content delivered by industry experts. They have a range of videos on a multitude of subjects which adds to its credibility.

 

3.   The University of Oxford

Oxford University Youtube Page

The unique approach adopted by this university which differentiates it from the rest is that they have a separate ‘How to Apply’ section on their channel. This helps them reach out to millennial and make the admission process simple and hassle-free.

 

4. University of Oregon

This university has adopted to show the cultural and student life of the university for marketing. They talk about the lesser known clubs and committees that students are attracted to. One such video feature the university a Capella group in action.

 

5. University of Virginia

Going a step farther, the university has a separate channel for their team sports. The college maintain a professional athletic club and proudly shows of their achievements through this channel.

It is important to consider various points in order to reach the right audience while advertising academic courses of an institution. Following these tips will definitely give you an edge in your advertising and help you in designing a strong and efficient marketing strategy.

demo of ePravesh online admission solution

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5 Biggest mistakes to avoid during online Admission Process https://www.blog.epravesh.com/mistakes-online-admission-process/ Thu, 09 May 2019 13:33:37 +0000 https://www.blog.epravesh.com/?p=6022 Admission process is key touch point for students with education institute. Education institute should ensure..

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Admission process mistakes

Admission process is key touch point for students with education institute. Education institute should ensure that admission process is easy and should help students to fill admission form without any kind of hassle.

Admission process is becoming online and techs savy according to student requirements. Students using smart phones and are accessing institute admission forms and website using mobile phones.

Simplified admission process can help institute or university to build brand amongst students as it can improve perception of education institution in student minds.

However there are some of the key things you must ensure to execute admission process without any glitches. Below are some of the biggest mistakes should be avoided during implementation of online admission system.

5 mistakes to avoid during online admission process

1.Not Providing Admission form in Native Language

 

Admission process is key entry point. Some of the students might be applying for courses specific to regional language like Hindi, Gujarati, Marathi, Tamil, Telgu etc.

 

Admission form in English language can be major hindrance for student satisfaction and overall admission process.

 

Online Admission form should be made available in regional languages to reduce queries, anxiety of the students.

 

Many educational entities implement online admission process which is available only in English Language.

Support for regional language student is also missing. It creates confusion and frustration for the students. It can lead to online admission process failure.

Admission Form in native language

ePravesh platform helps institutes to define online admission form in regional languages. Students can see admission form fields in regional language along with English. It helps them understanding form entities. Providing sample admission form also helps students to understand how to fill online admission form.

2. Not focusing on resolving Student queries or concerns

Student Query Resolution During Admission Process

Admission process can create confusion, queries for the students. There should be professional mechanism to resolve student queries.

There are instances where thousands of students tries to apply for particular course of the university , during this process some of the queries remain unresolved. Students are unable to call phone number as line gets busy and other mechanisms of query resolution live Live Chat, Email are missing for many universities.

It can lead to failure of admission process. Many students and parents end up complaining to higher authorities for admission queries.

 

There should be standardized process to resolve queries of the students. Query resolution should be time bound and proactive. It helps to reduce anxiety of the students. They can apply for admission process without any kind of queries and concerns.

 

Technology like chatbot are also helping institutes to simplify and automate student query management process. Chatbot works for 24 hours a day and it can easily manage to resolve frequently asked concerns or queries of the students.

 

Chatbot gets trained based on inputs and queries of the students. Common queries are resolved instantly over live chat session. It accelerates query resolution process for the students.

 

ePravesh has successfully implemented online chatbot for many education institutes and universities. It is helping them to automate and simplify query resolution process.

3. Not Providing training to all stakeholders

Online Admission Training

Online Admission Process has many stakeholders including counseling team, students, admission technical support team, institute staff, Vice Principal, Registrar.

All those entities are crucial for the success of admission process. Prior training before starting online admission process is must for all stakeholders. If they are not able to understand how to use system effectively then it can create confusion and can lead to manual errors in admission process.

 

Many education institutions implement online admission process without taking into confidence of stakeholders.

It can result in in appropriate usage of the system and can result in online admission process failure.

Proper training to stake holders is must for success of online admission process. Training can be provided in the form of How to Video, reference training documentation, mock process orientation.

ePravesh team provides training to all stakeholders prior to starting admission cycle. Training helps individuals to understand detailed functionality of the system. It leads to accuracy in implementation of online admission process.

 

4. Not focusing on admission data and analytics

Admission Data ANalytics for decisions

Admission data generate lot of information and some of the statistics is key for admission process success. It can help institutes to define further course of action for marketing of their courses in specific regions or cities.

Many institutes ignore important historical statistical data of admission process like category wise applicants, regional distribution, city or pin code wise applicant distribution, male female ratio. Ignoring such data can lead to lack of clarity for the institute about progress of their admission cycle and projected number applicants likely to apply for their course.

ePravesh platform helps to analyze all statistical information of like category wise applicants, regional distribution, city or pin code wise applicant distribution, male female ratio.

It helps to understand how institute course is performance, what is overall popularity of the course. Historical data can be useful while defining marketing activity of the institute to attract more number of students based on specific region, city or pin code.

 

5. Not focusing on continuous communication with students

Student communication during admission process

Admission process is time bound activity. There are various steps including online registration, form fee payment, merit list, student grievance, First installment of fee payment, admission cancellation, second round merit list, rejection list. All those events are highly time bound and students or parents should be communicated about each of the event using various modes of communication.

There are many universities who just publish admission list on institute notice board or on some link on website.

They do not communicate with students about it using various mediums like email,  sms. It usually results in many students skipping time bound admission information.

It can cause missed opportunity of taking admission within specified  date and time. It would result in dis satisfaction for the students and parents.

Email, SMS, live notifications, online notice board should be used for effective communication with prospective  students. Proactive  communication helps students to understand various deadlines. It can help them to complete various time bound activities to avoid last minute hurry.

ePravesh platform helps institutes and universities to define communication strategy and for each of the admission event of fee payment, merit list publishing, admission cancellations etc students are communicated over email, sms and personal notification. It helps to avoid delays in reaching admission notification to students.

Following are some of the key events of admission process and proactive , personalized communication is essential to avoid admission process failure.

 

A. Admission Process Details

Admission notice should be broadcasted or effectively communicated to student community. Institutes can use social media channels for cost effective communication along with email and sms modes.

 

B. Admission Process Dates with deadlines

 

Entire admission cycle along with deadline for each process should be defined clearly without any confusion.

 

It can be broadcasted or communicated clearly to each applicant or student who is registering for the admission process.

 

C. Merit List Publishing

When-ever institute is publishing merit list it should be communicated to all applicants using various channels like email,sms, publishing online notice on website, communication over social media channels etc.

 

Individual merit rank of the students should be available in respective login of the student. Student can login to check individual ranking in the merit list.

D. Student Grievance Communication

There should be proper mechanism of student grievance management.

 

Student should be able to communicate or file grievance related to admission form, fee payment, incorrect information etc using online grievance system

 

ePravesh platform supports online grievance process which helps students to record grievance and keep track on its resolution.

 

Admission team is able to manage all such grievances in professional manner within admission cycle deadline.

 

E. Admission Fee Payment

Admission fee payment date and total fee to be paid should be communicated to eligible students using personalized email and sms channels.

 

Students would be able to make fee payment or first installment of their admission due to proactive communication strategy.

F. Admission Cancellation Confirmation

Admission cancellation is one of the key admission process. Lack of proper process for cancellation or refund of fee payment can lead to anger among students.

ePravesh platform provides seamless cancellation process for the students as well as admin team of admission committee of the institute. It helps them to track number of cancellations and total vacant seats for the subsequent admission rounds.

 

G. Second Round Admission Merit List

Second or subsequent admission round notification should be communicated in professional manner using various channels of social media, email and sms communication process.

It helps students to understand vacant seats available in the next rounds.

 

Conclusion

If you focus on basic things of proactive  communication, simplified admission process  then you can easily manage key process of online admission for your institution. Professional and simplified admission process helps in brand building of the institution and it can lead to more students applying for your courses.

 

The post 5 Biggest mistakes to avoid during online Admission Process appeared first on Education Technology for Digital Assessments, Exams, Admissions and trends.

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Why Pune is the ideal destination for your BBA Course after 12th? https://www.blog.epravesh.com/bba-admission-pune/ Thu, 02 May 2019 11:21:19 +0000 https://www.blog.epravesh.com/?p=6007 Pune Student Admission BBAPune is one of the biggest education hubs in India, and hence rightly referred to..

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Pune is one of the biggest education hubs in India, and hence rightly referred to as the Oxford of the east. And it’s only growing. Students from not only around the country but around the world come to this beautiful city in the quest of quality education.

 

Pune Student Admission BBA

Of all the foreign students coming to the country, 45% come to Pune. Currently, more than fourteen thousand foreign students from over 99 countries are studying in Pune University departments and colleges in almost all disciplines. According to the University Grants Commission (UGC), Pune University is the second largest in the country.  

why Pune for BBA Admission 2019

 

Why Pune for Further Education ?

Pune provides the students with almost each and every degree there is. From performing Arts to Film Making, to Automobile Engineering to Finance and Management, it has something for everyone. 

A college education is one of the defining periods of your life as it has a lasting impact on your life. It transforms you into an adult and shapes you for what you will be in the future.

 

The advantage of being in Pune for one’s college education is that it offers a cosmopolitan way of life. It is one of the most liberal cities and it will surely broaden your horizon. You will get a chance to explore the different facets of your personality.

Another advantage of living here is the weather. Surrounded by the lush green mountains of the Sahyadri range, Pune experiences cool and pleasant weather all-round the year. The winters are rosy, and summers not harsh. The city comes to life in the monsoon, making you fall in love with it all over again.

On weekends and off days you can explore the various hangout spots in the city, or enjoy a peaceful coffee in a cosy little café. You can also walk around the old city, soaking in the rich history or marche in Koregaon Park, eating out at delectable restaurants.

You can also plan outings and excursions to various forts in the Sahyadris, remnants of the glorious Maratha Empire. There are many trekking and camping options around Pune, ensuring that you have an eventful time here.

 

Don’t worry, you won’t be spoiled. Pune has well-established infotech hubs in Hinjewadi, Wakad, Kalyani Nagar, etc. The IT industry is going through a boom right now, and Pune is set to grow as an IT hub. This means that there will be more jobs and opportunities in Pune in the coming few days.

 

Pune is also emerging as the new financial hub. Many global banks are setting up offices in the city. Financial companies are attracted here due to its location, connectivity and pleasant weather.

There is also an established automobile industry in Pune. Companies like Volkswagen, JCB, Force Motors, General Motors and Mercedes-Benz have plants in Chakan, around 30 Km away from Pune.  Other companies like Jaguar, Land Rover ad Bajaj Auto have plants in Pimpri-Chinchwad.

Due to the presence of so many industries around Pune, students are exposed to a lot of opportunities. They can pursue internships and gain practical knowledge of the industry.

Mumbai, the commercial hub of the country, is also only a three-hour ride away from Pune. This serves as an added advantage. Students can make use of this opportunity, and explore the potential both the cities offer.

College Life at Pune

College life in Pune also means that you get ample chances to discover new hobbies and co-curricular activities. Many colleges have their annual fests where students from around the city participate and have a blast.

There are drama competitions, debates, music and singing competitions, dance competitions, personality and fashion shows, sports tournaments, automobile shows, Model UNs and youth parliaments. There is something for everyone.

However, choosing the right institute is the most important thing a student does. It outweighs everything else because only the right college will help you tap your potential.

MES BBA Admission

BBA, BCA Courses After 12th

Maharashtra Education Society’s Garware College of Commerce is one of the top most colleges in India.

Garware College of Commerce was established in 1967 as an independent commerce college on the campus of the then ‘M.E.S. Arts and Science College’ which started in 1945. It was the second largest and independent commerce college imparting higher education in Commerce in Pune.

Being centrally located, it proved to be very convenient for students in the city. At present, the College provides education up to PhD level. The strength of students is about 3000.

Various optional and special subjects in Commerce and Administration curricula are taught in the college, including a vocational course in taxation. The College has a team of devoted and qualified staff.

Many alumni of the institute occupy high positions in different fields like business and industry, banking, chartered and cost accounting, self-employment, education, social service, music, drama, sports and so on.

The College has state of the art infrastructure that includes a library, computer labs, hostels, recreation centre, gymkhana, reading halls, hostel, gymnasium, gymkhana, audio-visual equipment and teaching aids.

The College gets regular grants for books, projects, workshops and faculty development programs from the University Grants Commission. The College organizes an assortment of co-curricular and extra-curricular exercises to benefit students.

MES Garware College of Commerce has been here for more than half a century, and in these years it has gained an expertise in providing quality education to students. It is now recognized among the top colleges in India.

A BBA degree requires academic and practical knowledge. The infrastructure and faculty at the college ensure that students learn and realize their potential. The college also has a dedicated Placement and Career Guidance Cell to help students familiarize with the industry.

An International Relations Committee was formed in 2016-17 to plan, design and execute the international activities of the college and enable students to gain a global perspective in order to function effectively in the rapidly globalising environment.

Thus, MES GCC becomes an obvious choice for students wanting to pursue BBA and to get information about admissions click here.

MES BBA Admission

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